(All you need is $185K for the application fee…)
gTLD stands for generic top level domain, and the new domains will be just like a .com or .net, but will be privately owned. The owners could use them purely for their own purposes, or on-sell domain names to third-parties.
Would-be gTLD owners have a bit of time to put on their thinking caps—the application period runs from January 12 to April 12, 2012, after which time ICANN will publish all the domains that were requested and people can raise objections to any of them. More at PC Mag.
So the implementation is almost a year away. There are already 22 gTLDs out there – all those that are not connected to a country, such as .biz. PC Mag has suggested a few that have a good chance to become reality:
.sex - I don’t think so, unless they find a way to distinguish themselves from the already approved .xxx
.games, .music, .movies - Apple and Amazon etc could fight over these.
.kids – in which only child-friendly sites would be approved. This would be awesome if an enterprise was willing to take on the risk. On-going monitoring would be essential.
There will certainly be some cities who will give it a go, say .nyc. $185K is small change from the tourism budgets of major cities. And I fully expect Microsoft to come up with yet another sub-brand and make a domain like .live.
We could even see a full circle, with .alt returning from the Usenet graveyard. If parents could white list all .kid sites and black list all .xxx and .alt, it would make filtering easier.
ps Welcome! This blog is dedicated to news and information on domain names and web hosting, see as they go hand in hand anyway.